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17 March 2020LECTURE CANCELLED (Coronavirus update, 16/3/20, 6.15 p.m.)
18 February 2020The Camden Town Group.
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14 May 2019Plants Tell Stories
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19 February 2019The Glasgow Boys and the Glasgow Girls. The Scottish Colourists, French Connection.
15 January 2019The Sacred Art of Tibet
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18 September 2018The Spanish Museum and the Bishop Auckland Project.
19 June 2018The British Seaside Holiday
08 May 2018The Worshipful Company of Goldsmiths
17 April 2018The Lure of The Midi
20 March 2018The Georgian House around the world.
20 February 2018Historical use of Wallpapers in the British Interior. 1685 to today.
16 January 2018Paintbrushes at Dawn
12 December 2017The Three Wise Men - The Traditions of the Magi
21 November 2017The Founders and Treasures of the Wallace Collection
17 October 2017Catherine the Great - Empress of all the Russias.
19 September 2017Marvels in Silver - Georg Jensen

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LECTURE CANCELLED (Coronavirus update, 16/3/20, 6.15 p.m.) Tuesday 17 March 2020

Mad Men and Artists. How the advertising industry copied fine art. 

TONY RAWLINS

Tony Rawlins was educated at Highgate School, starting his career in advertising in 1965 as a mail boy in J. Walter Thompson. He graduated through the training system there to become an account director and subsequently worked in a number of agencies before setting up on his own in 1985. There he handled primarily Guinness advertising in Africa and the Caribbean, where he produced many commercials and print ads for them over a period of 15 years. He remains active as a consultant in the industry, but now concentrates on more philanthropic projects - producing a film in the rural villages of Nigeria for the London School of Hygiene and Tropical Medicine. More recently he has completed a sanitation project in Haiti after it was devastated by Hurricane Matthew in 2016.  

He has been a member of The Arts Society for many years. His earlier lecturing experience includes presenting to client groups, sales conferences and students of creative advertising in the UK and overseas. More recently he has been lecturing to Arts Societies in the UK and Europe.

 

Fine art has provided advertisers and their agencies with a great deal of material to use in their creative campaigns.

Tony describes some of the processes by which these advertisements have been created and why the works of Leonardo da Vinci, Raphael and Michelangelo have been a particularly rich source. From the Renaissance through to the present day fine art continues to provide opportunities to enhance Brand imagery with admiration, humour, satire and irony.

In an entertaining and informative lecture Tony uses a wide range of visuals and video to show examples of the original works, the creative process and the (not always entirely successful) advertisements that are the end result.